OnAPage is focused on un-complicating and demystifying technology with go-to-market education that can fit “on a page.”  I couldn’t be happier to announce OnAPage in Calgary with my pals Cale White and Paula Blackmore-White, my co-founders of our educational workshop company. Different from traditional seminars where the lecture is long forgotten or the notes are in the garbage before the participants ... Read More »

“Old school” marketing tactics like magazine advertising can be the forgotten bastard once-loved cousins of the more favoured and newer internet outbound & inbound marketing techniques, but it doesn’t have to always be that way, especially in B2B verticals. It’s good to always rethink, and sometimes, especially in B2B professional vertical industries like accounting, they can be a tried and trusted way ... Read More »

In 1996, Bill Gates predicted “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” “Content is King,” has become the battle cry of a generation of inbound marketers, content publishers, graphic designers and social media gurus. Mr. Gates was wicked right when he said that in 1996. ... Read More »

The importance of website excellence and SEO for local professionals such as accountants cannot be overstated. People find you or your competitors on the first two pages of Google search results, and if they can find you online, they will quickly make a decision to pursue an interview or dismiss you based on the quality of your web properties. I’ve ... Read More »

As a marketer that helps business reach consumers (B2C) and other businesses (B2B), we’ve seen the use of SMS messaging proliferate worldwide. SMS is particularly effective when the mobile user is actually eagerly anticipating something from you; such as a special coupon, or their login credentials for a new mobile app you introduced. If the SMS message gets there, that ... Read More »

If you’re in the SaaS business, think ABC. “Always Be Closing,” is the infamous sales motivation line from Alec Baldwin’s in from the movie “Glengarry Glenross.”  Everyone who sells things needs to see this vido clip. Everything we do in a company is about selling. We all know that, right? Expenses such as improvements to service is ultimately about helping to ensure ... Read More »

I had the special treat of going with my niece and her 9 lady entourage to a local Wedding trade show. Needless to say, between the tiny tastes of chocolate and the runway models, I had some time on my hands — so I got to thinking about the trade show industry, and how mobile technology is surely, and slowly, ... Read More »