“Old school” marketing tactics like magazine advertising can be the forgotten bastard once-loved cousins of the more favoured and newer internet outbound & inbound marketing techniques, but it doesn’t have to always be that way, especially in B2B verticals. It’s good to always rethink, and sometimes, especially in B2B professional vertical industries like accounting, they can be a tried and trusted way ... Read More »

Canada’s new anti-spam law (CASL) is a step in the right direction towards balancing corporate needs for online marketing and individual privacy. CASL is part of an overall CRTC 2012-2015 plan to modernize Canada’s communication systems. In addition to the new anti-spam legislation, it includes reviews of radio policy, public alert systems, mandatory telemarketing fees and a whole bunch of ... Read More »

The importance of website excellence and SEO for local professionals such as accountants cannot be overstated. People find you or your competitors on the first two pages of Google search results, and if they can find you online, they will quickly make a decision to pursue an interview or dismiss you based on the quality of your web properties. I’ve ... Read More »