As EDS said in their 2000 video, the internet is like herding cats. “Our website sucks,” is an oft-heard phrase at dinner parties. I’m always tickled at the variety of answers I get when I ask “Why does it suck?” EDS made that statement 13 years ago so there’s obviously significantly more cats in them thar hills. Some think the suckage of ... Read More »
OnAPage is focused on un-complicating and demystifying technology with go-to-market education that can fit “on a page.” I couldn’t be happier to announce OnAPage in Calgary with my pals Cale White and Paula Blackmore-White, my co-founders of our educational workshop company. Different from traditional seminars where the lecture is long forgotten or the notes are in the garbage before the participants ... Read More »
“Old school” marketing tactics like magazine advertising can be the forgotten bastard once-loved cousins of the more favoured and newer internet outbound & inbound marketing techniques, but it doesn’t have to always be that way, especially in B2B verticals. It’s good to always rethink, and sometimes, especially in B2B professional vertical industries like accounting, they can be a tried and trusted way ... Read More »
As a marketer that helps business reach consumers (B2C) and other businesses (B2B), we’ve seen the use of SMS messaging proliferate worldwide. SMS is particularly effective when the mobile user is actually eagerly anticipating something from you; such as a special coupon, or their login credentials for a new mobile app you introduced. If the SMS message gets there, that ... Read More »
If you’re in the SaaS business, think ABC. “Always Be Closing,” is the infamous sales motivation line from Alec Baldwin’s in from the movie “Glengarry Glenross.” Everyone who sells things needs to see this vido clip. Everything we do in a company is about selling. We all know that, right? Expenses such as improvements to service is ultimately about helping to ensure ... Read More »
I had the special treat of going with my niece and her 9 lady entourage to a local Wedding trade show. Needless to say, between the tiny tastes of chocolate and the runway models, I had some time on my hands — so I got to thinking about the trade show industry, and how mobile technology is surely, and slowly, ... Read More »