Acquire new customers, retain existing ones and increase $$$ per customer. Does this sound like magic? It’s not. It’s science — predictive analytics to be exact. With two new partner announcements from the U.K. and Australia, Dr. Bob’s new book “TCE” that outlines the scientific approach that our technology at TCELab supports and good progress on our CLAP (Customer Loyalty ... Read More »
As EDS said in their 2000 video, the internet is like herding cats. “Our website sucks,” is an oft-heard phrase at dinner parties. I’m always tickled at the variety of answers I get when I ask “Why does it suck?” EDS made that statement 13 years ago so there’s obviously significantly more cats in them thar hills. Some think the suckage of ... Read More »
In the SaaS Sales Funnel, people emerge from the murky ooze of the interwebs, start hanging out on your website, and then at some point start giving you their hard-earned cash and become your customer. How do you build your business in a customer-centric way so you’ve got good, happy, paying customers that keep paying for many months and years? This ... Read More »
Over the last two weekends, while most were at home enjoying the Superbowl and the Grammys, the tech community in Calgary came together for what is known as a “hackathon” in pursuit of having some digital fun, doing some serious networking and kickstarting the next big thing. A hackathon is an event in which computer programmers and others in the ... Read More »
“Old school” marketing tactics like magazine advertising can be the forgotten bastard once-loved cousins of the more favoured and newer internet outbound & inbound marketing techniques, but it doesn’t have to always be that way, especially in B2B verticals. It’s good to always rethink, and sometimes, especially in B2B professional vertical industries like accounting, they can be a tried and trusted way ... Read More »
In 1996, Bill Gates predicted “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” “Content is King,” has become the battle cry of a generation of inbound marketers, content publishers, graphic designers and social media gurus. Mr. Gates was wicked right when he said that in 1996. ... Read More »
The CRD Voice of Customer key driver analysis survey product from TCELab helps your SaaS company both accelerate business and focus resources. TCELab is standing at the cross roads of Big Data and Customer Loyalty. The CRD (with key driver analysis) and it’s brother, “Linkage Analysis” are both part of the predictive analytics required to use customer data to as the key to ... Read More »
Canada’s new anti-spam law (CASL) is a step in the right direction towards balancing corporate needs for online marketing and individual privacy. CASL is part of an overall CRTC 2012-2015 plan to modernize Canada’s communication systems. In addition to the new anti-spam legislation, it includes reviews of radio policy, public alert systems, mandatory telemarketing fees and a whole bunch of ... Read More »
The importance of website excellence and SEO for local professionals such as accountants cannot be overstated. People find you or your competitors on the first two pages of Google search results, and if they can find you online, they will quickly make a decision to pursue an interview or dismiss you based on the quality of your web properties. I’ve ... Read More »
As a marketer that helps business reach consumers (B2C) and other businesses (B2B), we’ve seen the use of SMS messaging proliferate worldwide. SMS is particularly effective when the mobile user is actually eagerly anticipating something from you; such as a special coupon, or their login credentials for a new mobile app you introduced. If the SMS message gets there, that ... Read More »