It’s no longer business as usual for companies wanting to market to Canadians. Earlier this week, the government of Canada announced that it will be bringing Bill-28 into law on July 1, 2014, with full effect starting on Jan 1, 2015. Any company sending electronic communications will need to comply with Canada’s new Anti-Spam Law (CASL) or face stiff penalties — up ... Read More »
It’s no longer business as usual for companies wanting to market to Canadians. Earlier this we...
Establishing how you “appear online” and quantifying it for business management purposes...
When we repeatedly tell our customers what they can’t have, maybe it’s time to simply start listenin...
As y’all know, I’m a big fan of inbound marketing as it’s a cornerstone of a digit...
The defining element of an entrepreneur is the notion of “Create” or “Consume.R...
Establishing how you “appear online” and quantifying it for business management purposes is the first step of a journey in web excellence. The Digital Brand Audit creates a starting “Point A” framework that gives all stakeholders common ground for discussion and decisions as to what “Point B” is for your online properties and how to get there. Outside Audit As an ... Read More »
When we repeatedly tell our customers what they can’t have, maybe it’s time to simply start listening. There is an art and a science to listening to customers. Ultimately, you want to ensure that your company resources (people and $$$) are being focused on things that really matter to customers and increases their loyalty. This is the only way to ... Read More »
As y’all know, I’m a big fan of inbound marketing as it’s a cornerstone of a digital brand. When talking to B2B businesses, I find them hesitant to shift gears as they ponder the untold fortunes if they hit the center of the inbound marketing target. Many have started with social media, but aren’t getting the results they’re looking for ... Read More »
The defining element of an entrepreneur is the notion of “Create” or “Consume.” Having been in the entrepreneurial game for over 30 years (and knowing that entrepreneurs create themselves over time, and are not born with it in their DNA), here’s what I see in those entrepreneurs who inspire me most. This is my presentation “Eleven Essentials for Entrepreneurs” posted ... Read More »
A digital strategy is more than just creating a website. For marketing and sales purposes, a website needs to do two things really well. 1) Draw traffic to itself with compelling content that’s so awesome (and relevant to your target prospects) that people will share it and Google will recognize it as authoritative so you rank high on SEO results. ... Read More »