A digital strategy is more than just creating a website. For marketing and sales purposes, a website needs to do two things really well. 1) Draw traffic to itself with compelling content that’s so awesome (and relevant to your target prospects) that people will share it and Google will recognize it as authoritative so you rank high on SEO results. ... Read More »
Acquire new customers, retain existing ones and increase $$$ per customer. Does this sound like magic? It’s not. It’s science — predictive analytics to be exact. With two new partner announcements from the U.K. and Australia, Dr. Bob’s new book “TCE” that outlines the scientific approach that our technology at TCELab supports and good progress on our CLAP (Customer Loyalty ... Read More »
At the A100 AGM last week, we had a chance to take stock in the progress made in the local Alberta tech community. The A100 (www.theA100.org) is “a collective of Alberta’s successful tech executives and entrepreneurs.” Everyone in the association has been involved in some type of business exit and are dedicated to helping Alberta’s next generation of tech startups ... Read More »
As EDS said in their 2000 video, the internet is like herding cats. “Our website sucks,” is an oft-heard phrase at dinner parties. I’m always tickled at the variety of answers I get when I ask “Why does it suck?” EDS made that statement 13 years ago so there’s obviously significantly more cats in them thar hills. Some think the suckage of ... Read More »
In the SaaS Sales Funnel, people emerge from the murky ooze of the interwebs, start hanging out on your website, and then at some point start giving you their hard-earned cash and become your customer. How do you build your business in a customer-centric way so you’ve got good, happy, paying customers that keep paying for many months and years? This ... Read More »
Over the last two weekends, while most were at home enjoying the Superbowl and the Grammys, the tech community in Calgary came together for what is known as a “hackathon” in pursuit of having some digital fun, doing some serious networking and kickstarting the next big thing. A hackathon is an event in which computer programmers and others in the ... Read More »
![10 reasons how our “Outside-In Online Brand Audit” herds your online cats [VIDEO]](http://stephdokin.com/wp-content/uploads/2013/02/EDS_Stephdokin_Stephen_King_Herding_Cats_Internet-272x125.png "10 reasons how our “Outside-In Online Brand Audit” herds your online cats [VIDEO]")
![SaaS Companies: Use Science to Create Brand Fans and Accelerate Growth [Video]](http://stephdokin.com/wp-content/uploads/2012/12/bullhorn-people2-272x125.jpeg "SaaS Companies: Use Science to Create Brand Fans and Accelerate Growth [Video]")
![Got $10M? Canada’s new anti-spam law (CASL) has stiff penalties. [VIDEO]](http://stephdokin.com/wp-content/uploads/2012/11/Monty-Python-Spam-tiff-4-272x125.png "Got $10M? Canada’s new anti-spam law (CASL) has stiff penalties. [VIDEO]")
