Establishing how you “appear online” and quantifying it for business management purposes is the first step of a journey in web excellence. The Digital Brand Audit creates a starting “Point A” framework that gives all stakeholders common ground for discussion and decisions as to what “Point B” is for your online properties and how to get there. If you feel like ... Read More »
One of the things that really floats my boat is the mentoring I’ve done with hundreds of start-ups o...
It’s no longer business as usual for companies wanting to market to Canadians. Earlier this we...
The defining element of an entrepreneur is the notion of “Create” or “Consume.R...
In the SaaS Sales Funnel, people emerge from the murky ooze of the interwebs, start hanging out on y...
“Old school” marketing tactics like magazine advertising can be the forgotten bastard on...
One of the things that really floats my boat is the mentoring I’ve done with hundreds of start-ups over the years. The most common question I get is “How do I FLIP my business?” In their eyes, the gleam of the overnight success & exit is sparkling — talk usually drifts to “The Instagram $1B Acquisition.” I’m quick to dash ... Read More »
Managing your online reputation is an important aspect of a Corporate Digital Brand. Many companies offer online reputation management services. But, I came across Ripoffreport.com and my feathers got ruffled. Imagine a company going out and planting bombs in buildings and then charging the building owner to remove the bombs. But, that’s more or less what Ripoff Report does when it comes ... Read More »
It’s no longer business as usual for companies wanting to market to Canadians. Earlier this week, the government of Canada announced that it will be bringing Bill-28 into law on July 1, 2014, with full effect starting on Jan 1, 2015. Any company sending electronic communications will need to comply with Canada’s new Anti-Spam Law (CASL) or face stiff penalties — up ... Read More »
When we repeatedly tell our customers what they can’t have, maybe it’s time to simply start listening. There is an art and a science to listening to customers. Ultimately, you want to ensure that your company resources (people and $$$) are being focused on things that really matter to customers and increases their loyalty. This is the only way to ... Read More »
As y’all know, I’m a big fan of inbound marketing as it’s a cornerstone of a digital brand. When talking to B2B businesses, I find them hesitant to shift gears as they ponder the untold fortunes if they hit the center of the inbound marketing target. Many have started with social media, but aren’t getting the results they’re looking for ... Read More »