In a kind of reverse SEO optimization alternate-reality that continuously shifts with hazy patterns, Google’s Panda update has significantly affected many companies PageRank either by bumping them down off the coveted page 1 and 2 of Google SEO search results for their most sacred keywords or by increasing their Google search presence. (oh, before we go on. WHY is ranking on ... Read More »
In a kind of reverse SEO optimization alternate-reality that continuously shifts with hazy patterns,...
The role of a Salesperson has changed dramatically. Internet savvy buyers are more knowledgeable abo...
“We Kindly Request Your Consent To Opt-In To Our Mailing List” — Like everyone in ...
WHACK! Feel that on the back of your head? That’s Bruce Lee teaching you a lesson about conten...
Establishing how you “appear online” and quantifying it for business management purposes...
The role of a Salesperson has changed dramatically. Internet savvy buyers are more knowledgeable about their problems and your products than ever before. Insight selling, features vs. benefits vs. value, handling objections are all part of this quick Slideshare presentation that gives you eleven thoughts to ponder to get your sales performance to the next level. In my full Value ... Read More »
“We Kindly Request Your Consent To Opt-In To Our Mailing List” — Like everyone in our fair country of Canada, my inbox is currently inundated with corporate emails that have a subject line requesting permission to receive electronic communications. The reason? Canada’s new anti-spam law looms like fireworks: CASL begins next Tuesday, July 1, a.k.a. Canada Day. As I describe in ... Read More »
This notion of “Work/Life Balance” has been driving me nuts for awhile. You know why? Because my life includes work. I like work for the most part. Always have. I’ve been fortunate enough to not only get to do what I love, but more importantly, I have been fortunate enough to figure out that sometimes I just need to love ... Read More »
WHACK! Feel that on the back of your head? That’s Bruce Lee teaching you a lesson about content. “Emotional Content,” Bruce laments, in this outstanding video clip of a bygone era that foreshadowed the day of disingenuous content marketers, who are so concerned with quantity and coffee breaks that they miss the point. “It’s not an exhibition,” says Bruce, after ... Read More »
Facebook, like most companies, is in a constant state of evolution / innovation with their software platform. Understanding user needs is vital in any successful evolution, and if you wonder why Facebook (and so many others) get it “wrong” from time to time, you just have to ask yourself “who’s the customer?” (Reminder: On Facebook, YOU are not the customer. ... Read More »
A communicator is a person who communicates, esp. one skilled at conveying information, ideas, or policy to the public. In most organizations, this falls into the realm of marketers, who are responsible for colours, logos, images and copy. But, I would argue that everyone can be and should be an effective communicator. A great idea poorly communicated will die; so will a bad ... Read More »
The modern CMO is a special breed that can perfectly balance the art and science of marketing, making it seem almost magical. Marketing seems to be one of those subjects about which opinions are constantly divided. Even members of the marketing profession often articulate differing views – not about the value of the discipline, rather what it is based on. ... Read More »
Establishing how you “appear online” and quantifying it for business management purposes is the first step of a journey in web excellence. The Digital Brand Audit creates a starting “Point A” framework that gives all stakeholders common ground for discussion and decisions as to what “Point B” is for your online properties and how to get there. If you feel like ... Read More »
One of the things that really floats my boat is the mentoring I’ve done with hundreds of start-ups over the years. The most common question I get is “How do I FLIP my business?” In their eyes, the gleam of the overnight success & exit is sparkling — talk usually drifts to “The Instagram $1B Acquisition.” I’m quick to dash ... Read More »