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Has Google’s Panda Kicked Your Organic SEO Ass?

Google Panda Pagerank Beek Art Stephen King Stephdokin SEO Organic Ranking Algorithm

In a kind of reverse SEO optimization alternate-reality that continuously shifts with hazy patterns, Google’s Panda update has significantly affected many companies PageRank either by bumping them down off the coveted page 1 and 2 of Google SEO search results for their most sacred keywords or by increasing their Google search presence. (oh, before we go on. WHY is ranking on ... Read More »

Eleven Essentials for Salespeople

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The role of a Salesperson has changed dramatically. Internet savvy buyers are more knowledgeable about their problems and your products than ever before. Insight selling, features vs. benefits vs. value, handling objections are all part of this quick Slideshare presentation that gives you eleven thoughts to ponder to get your sales performance to the next level. In my full Value ... Read More »

8 Predictions for the new Canada Anti-Spam Law (CASL)

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“We Kindly Request Your Consent To Opt-In To Our Mailing List” — Like everyone in our fair country of Canada, my inbox is currently inundated with corporate emails that have a subject line requesting permission to receive electronic communications.  The reason?  Canada’s new anti-spam law  looms like fireworks: CASL begins next Tuesday, July 1, a.k.a. Canada Day. As I describe in ... Read More »

“Work/Life Balance” is Horseshit

Work Life Balance leisure stephdokin stephen king

This notion of “Work/Life Balance” has been driving me nuts for awhile. You know why? Because my life includes work. I like work for the most part. Always have. I’ve been fortunate enough to not only get to do what I love, but more importantly, I have been fortunate enough to figure out that sometimes I just need to love ... Read More »

Bruce Lee Teaches a Content Marketer a Lesson [video]

Enter The Dragon Bruce Lee Content Marketing Content Publishing Inbound Marketing Stephdokin Stephen King

WHACK! Feel that on the back of your head? That’s Bruce Lee teaching you a lesson about content. “Emotional Content,” Bruce laments, in this outstanding video clip of a bygone era that foreshadowed the day of disingenuous content marketers, who are so concerned with quantity and coffee breaks that they miss the point. “It’s not an exhibition,” says Bruce, after ... Read More »

Where’s the “Don’t Like” button?

Don't like, like, share, like button, facebook, Stephdokin, stephen king, marketing, commuications, fuck, fuck you, screw, screw you

Facebook, like most companies, is in a constant state of evolution / innovation with their software platform. Understanding user needs is vital in any successful evolution, and if you wonder why Facebook (and so many others) get it “wrong” from time to time, you just have to ask yourself “who’s the customer?” (Reminder: On Facebook, YOU are not the customer. ... Read More »

Eleven Essentials For Communicators

Stephdokin Communicator Red Phone Marketing Communications PR Media

A communicator is a person who communicates, esp. one skilled at conveying information, ideas, or policy to the public. In most organizations, this falls into the realm of marketers, who are responsible for colours, logos, images and copy. But, I would argue that everyone can be and should be an effective communicator. A great idea poorly communicated will die; so will a bad ... Read More »

The Art and Science of Marketing

Liz-and-Richard

The modern CMO is a special breed that can perfectly balance the art and science of marketing, making it seem almost magical. Marketing seems to be one of those subjects about which opinions are constantly divided. Even members of the marketing profession often articulate differing views – not about the value of the discipline, rather what it is based on. ... Read More »

“I’m so confused! How … Where do I even start with this online stuff?” [Video]

Stephdokin Digital Brand Audit Dashboard Publishing

Establishing how you “appear online” and quantifying it for business management purposes is the first step of a journey in web excellence. The Digital Brand Audit creates a starting “Point A” framework that gives all stakeholders common ground for discussion and decisions as to what “Point B” is for your online properties and how to get there. If you feel like ... Read More »

FLIP Your Business In 2014

FLIP Business AcceleratorYYC Startup A100 Stephen King Stephdokin Wipeboard Whiteboard Business Strategy Meeting

One of the things that really floats my boat is the mentoring I’ve done with hundreds of start-ups over the years. The most common question I get is “How do I FLIP my business?” In their eyes, the gleam of the overnight success & exit is sparkling — talk usually drifts to “The Instagram $1B Acquisition.” I’m quick to dash ... Read More »

Ripoff Report is a Ripoff

Ripoff Report is a Ripoff

Content is 27% King

Content is 27% King